The My Old Man Said Advert You May Have Heard About and its National Press Coverage

The Guardian called the My Old Man Said advert an ‘unprecedented’ act of fan power, while media specialists have commented on it as a ‘smart and clever’ way to get to get the message out. The full story of the MOMS advert to come, but in the meantime, below is a sample of some of the press it got in the newspapers and online, to go along with the TV (inc. constant rotation on Sky Sports News) and Radio coverage it received. News of the ad even made it into international newspapers too.






Birmingham Mail Page 5


The Daily Mail

Daily Mail May 5th

Daily Mail Online (Updated Version)


The Guardian


Guardian May 5th


Guardian Online (Updated Version)

” …Aston Villa supporters have taken the unprecedented step of paying for an advert on the back page of Saturday’s Birmingham Mail expressing discontent to the board about the manager’s postion. The advert, which was taken out by members of the Villa Supporter’s Group ‘My Old Man Said’ (MOMS) cost £600 and carries the line “We were really hoping never to say this but… WE TOLD YOU SO”. MOMS was formed in the wake of the initial protest against McLeish’s appointment last summer and has picked up 3,500 members on Facebook (now over 7600). The group has also been campaigning for a Villa v Celtic charity match for Stilian Petrov, who was diagnosed with leukaemia at the end of March…”


The Times

The Times May 5th


The Daily Star

The Daily Star May 5th


The Singapore Sunday Times




The Drum (Modern Marketing and Media)


Digital Publishing Director of Trinity Mirror Group

“The advert proved a clever way to get plenty of attention in the national press, prompting coverage in The Times, Guardian, Daily Express and Daily Mail”

 Aston Villa News and View

‘This is just fantastic from the Website – MyOldManSaid. Top kudos to the guys who set this up.’


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