Aston Villa Fans Can Expect Futuristic Improvement to the Holte End Early Next Year

Frictionless Holte End

As mentioned last month in the AVWTF newsletterVilla Park will be introducing a frictionless kiosk in the Lower Holte End concourse later this season in an attempt to speed up queue times on the concourse.

The idea of the frictionless ‘Tap & Go’ kiosk is you scan your bank/credit card to access the kiosk, shop for items (pour your own beer or pick a pre-poured beer) and then have your desired goods tracked and placed into a virtual basket. Ala the Amazon Fresh stores, your transactions are tracked by cameras and there are no checkouts or interaction – it’s self-service in the purest form.

MOMS has been told it should take a supporter on average 15 seconds to make a transaction and clear the kiosk, compared to the current alleged average of 48 seconds (surely it’s longer than that!).

The self-service technology has already been introduced by Villa’s catering contractors, Levy, at Leicester City’s King Power stadium. MOMS shared a video of Tap & Go frictionless system in action (see below), as a potential solution to the unacceptable catering performance experienced by fans during Villa’s season opener (talk about willing it into Villa Park existence!).

Launch Date and Cost

The Tap & Go kiosk is slated to open in the Lower Holte End, early next year, for the visit of Leicester City, currently scheduled for Saturday 4th February.

Costing in the region of half-a-million pounds, work will begin on the kiosk during the World Cup break. It’s then expected to take four weeks at the start of the new year to then install all the required cameras that track transactions.

To see a picture and find out what happened when it was first tested at the King Power, and to catch up on the progress of another coming change to the Holte End, check out the new edition of the newsletter.

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