Deciphering Tony Xia’s Statement to Aston Villa Fans

Word Up

After weeks of radio silence, Aston Villa owner Tony Xia has issued a long statement (see below) to Villa supporters. In it, he states he’s not selling up, that he’s backing manager Steve Bruce, he hints at player sales and suggests Villa’s financial situation isn’t chronic, but still needy.

Also, in the statement is a list of points that clears up various press stories and rumours.

From the unquestionable hyperbole that Xia has served up so far (see below Tweet), these are more restrained and sensible words. As he says so himself in the statement, it is time to act in a ‘measured and realistic manner’.


Where this leaves Villa’s ambition in the forthcoming season is questionable, since they failed to gain promotion when throwing the proverbial kitchen sink at it. The pictures of some of the rather average players returning to pre-season training doesn’t exactly inspire MOMS and Sam Johnstone’s transfer to West Brom is an embarrassingly symbolic of where Villa are in reality.

This is the lowest ebb Villa have been as a club in my decades of supporting the club, so it’s very much a case of crossing one’s fingers at this point in time.


Tony Xia’s Statement

Dear supporter,

Firstly, I would like to thank you for your patience during what has been an uncertain period on and off the pitch for the club. Losing out on promotion to the Premier League was a disappointment to us all – not least you, the fans, whose support took us to the brink of promotion.

I would like to apologise for the lack of communication in recent weeks. This has been largely as a consequence of the many business decisions that have been required to be taken as the implications of losing the play-off final become a reality that we must face.

I am now in a position to provide a comprehensive update on the club’s situation in the hope that we can continue our preparation for the season ahead with renewed focus and determination.

For the avoidance of doubt, I remain a proud and committed owner of this football club and with that accept and embrace the responsibilities to the fans, players and staff.

In recent weeks there have been changes at senior management level and these changes have been made with the intention of establishing a focused, calculated approach.

Of course, given the financial realities, it would be prudent of us to be open and receptive to any potential minority strategic investment that would aid our objectives to consolidate after a tumultuous summer and ultimately achieve our ambition of returning to the Premier League. We will be very selective in any discussions to ensure that the club’s best interests remain the focal point.

Having assumed the role of acting CEO, I have been working closely with the senior management team to improve efficiency and effectiveness. A more measured approach will enable us to overcome the implications of Financial Fair Play after two years of significant investment in the football department. We need to generate sufficient revenue to ensure the smooth-running of the club without compromising the standards of this great institution.

With that comes a reality check over performance and expectation for the season ahead but also the opportunity to work smartly in the transfer market, bring through young talent and draw on the experience of our manager.

I have had numerous conversations with Steve Bruce in recent weeks, which only reinforced how fortunate we are to have someone of his experience and standing in the game. His leadership will be important for us on the field, as a club and as a community and I thank him for his loyalty.

These qualities will be essential as we begin a new season with the fresh hope and expectation it inevitably brings. While we would never want to compromise our ambitions, we must however be prepared to do so in a measured and realistic manner, hence the necessary business decisions I have outlined.

Lastly, I am aware that there are a number of stories being written about the club and to be definitive I would like it to be known that:

1. I have not put the club up for sale

2. I would consider minority investment stakes that bring strategic value to the club to help us achieve our goals but this will be considered extremely carefully

3. I have not received an offer of 51%

4. I have received an offer of 30% but we did not believe there was strategic value and we did not know the source of the money

5. We have been approached numerous times and we have turned away numerous approaches

6. FFP is a burden and we need to work within the defined parameters over the course of the next 12 months and beyond and as we have done in the previous 12 months

7. To be clear, to meet FFP we need to player trade. No shareholding sale of any size will contribute to meeting FFP. We must reduce costs and increase revenue

8. Selling any size of shareholding in the club will not aid in respect to FFP

9. Steve Bruce remains in charge with my support

10. There is significant football experience within our playing department and our football administration team who will be supported by the club admin team

11. I have made significant investments into the club and all loans provided up to 31st May have now been converted into equity as part of the club’s compliance with FFP rules

12. We are bank loan free but continue to evaluate opportunities to create sensible solutions with regards to financing as is common in most business practises

13. The EFL have shown no concern over the ‘lack of football experience within the club’

14. Work continues at pace at the Recon Training Complex as a result of the HS2 project

15. Work continues on the pitch at Villa Park and is on schedule

I would like to once again thank you for all your support.

Dr Tony Xia

We discussed our views on current Villa situation on the last podcast episode


  1. Tony! Hopefully this means we avoid administration before the season starts. However, this will be dependant on us selling Grealish, Chester, Bjanason. UnFortunately rather than getting any transfer fees most the others we won’t be unable to unload unless we pay them to leave. Imagine all the likes of Terry, Johnson, Snodgross, Grabban, are going to be replaced at no less cost by Tishbola, Gill, McCormack, Gardener, Richards etc. Why have successive management and ownership allowed this to happen? Bruce has been a miserable failure but should never have been allowed to keep recruiting and failing to manage what he has. He has been paid in 18 months what us supporters could only dream of earning a tenth of in our whole lifetime. I knkw we can’t afford tamper him his years rolling contract. I’d leave him on gardening leave and put Mcdonald in charge. Why have paid out huge sums to develop other teams less talented kids? No young kid would now come to villa as you’d never have any opportunities. Even with all this crap we will still have a huge squad of previously talented players better than Fulham and Cardiffs, that with the right leadership should be good enough to challenge for promotion.

  2. The youth will have no option but to prove themselves by the looks of things, I think it’s very dissapointing to loose our goalkeeper to West Brom and all because we couldn’t come up with 5 mil, just goes to show what state we are in, I have no expectations for next season I just hope that we can stay in the division, it would be yet another catastrophe if we went down again, and I do agree it’s strange that Bruce is staying. Personally I have lost faith in the Dr and now he says he’s not selling, all beggars belief, but we just have to go again,

  3. Rome burns while Nero,who started the fire ???? never admits his part.
    Carry on burning panto season, all eyes ???? on Dads Army SB, The Lions
    are roaring in the arena. They can smell what’s coming.

  4. So Bruce is staying. And is staying having been told some of the best players will be sold. Also how much money he has, or not have to work with. Seems strange given why he walked from Hull.

  5. “This is the lowest ebb Villa have been as a club in my decades of supporting the club”

    You have a very short memory then. Once again a site that purports to support Villa acts in a poisonous manner. I’ve never known Villa fans ever back a chairman in my near 4 decades supporting the club. You care more for your clicks than you care for the club.

    • Short memory? For what. In this almost four decades of supporting the club, Villa have never been lower. It’s a FACT. ‘Care more for clicks?’ You don’t even know what that means, as it’s so out of context here. Wisen up before making inane comments.

  6. A lot questioned the age of the squad compared to that of the opposition & why Bruce did not use more of the youth . Well it would seem the time the youth proved themselves has arrived

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