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Aston Villa’s £38.4m Hidden Transfer Cost
The Hidden Cost of Squad Building - Aston Villa's Increasing Agent Fee SpendTransfer net spend of the season is often quoted for shaping narratives and opinion. Yet agent fees are rarely mentioned, despite being excluded from net spend calculations altogether. For Aston Villa in 2025/26, agent fees were actually higher than the club’s reported net spend.Villa's reported net spend in the 2025/26 season...
The Hidden Financial Story Behind Aston Villa’s Greatest Modern Day Season
Aston Villa's Record Financial Progress of the Past Two YearsEuropa League winners. Fourth in the Premier League. The numbers behind one of the most financially significant seasons in Aston Villa's history.The trophy is in the cabinet. The ticker tape has been swept from the Beşiktaş Stadium and off the streets of Birmingham. And quietly, in the weeks since Istanbul, the Aston Villa accounts department...
Are Villa Taking a More Traditional English Football Approach with Tim Sherwood?
I quoted from the below Tim Sherwood coaching report in an earlier MOMS article on Tim Sherwood and what he brings to the Villa Park party,...
Is Christian Benteke Feeling the On-Pitch Frustration That Darren Bent Felt?
Bent's DemiseDarren Bent is Aston Villa history now, a fleeting 'what if' moment, instead of leaving a legacy that would be fitting of a...
A 50,000 Villa Park and a Rebuilt North Stand Part of the Forgotten ‘Bright Future’
'Bright Future'Remember once a upon time Aston Villa supporters were promised a 'bright future' by Villa's then new American owner? Less than a decade...
Paul Lambert and Villa Fans Want to See Holte End Like Dortmund’s Yellow Wall
"You want an end like that, flags and everything." - Lambert dreams about the ideal Holte End
A few weeks back when Villa boss Paul...
No Aston Villa Takeover Buyer at the Moment Confirmed
Having spoken to the club this afternoon, it was confirmed to MOMS that a buyer for Aston Villa isn't in place at the moment....
Same Old Ambition Problems? Have Aston Villa Learnt Anything from 10 Years Ago?
A Deja vu Decade
I was flicking through some old Heroes & Villains fanzines the other day, when I came across the November/December 2003 edition,...
Are Aston Villa Really as Bad as Last Season? Or Has There Been Progress?
Aston Villa performance comparison to last seasonA common belief muttered in the stands at Villa Park this season has been of deteriorating performances compared...
Good Fortune Favours Paul Lambert in Villa’s Relegation Battle. Surely He Can’t Waste It?
Early Advantage to Villa in the Relegation Battle
After picking up one point and failing to score in the last three games against West Ham,...
How the Equation of Aston Villa Net Spend Has Held the Club Back
The above table of Premier League team net spend over the past five seasons did the rounds a couple of weeks ago after the...
Media Muppets: Lambert’s Striker Overhaul with Quagliarella and Chamakh. Plus, Odjidja-Ofoe Myth
More strikers for Aston Villa? Oh, and a midfielder rumour!
When it comes to readers suggesting potential Media Muppet articles, there's one paper that certainly...
Christian Benteke on His Extra Training to Help Fire Villa to Safety
Christian Benteke admits to a little bit of extra practise
Last season Christian Benteke was next to invincible in the second-half of the last season....