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Aston Villa’s £38.4m Hidden Transfer Cost
The Hidden Cost of Squad Building - Aston Villa's Increasing Agent Fee SpendTransfer net spend of the season is often quoted for shaping narratives and opinion. Yet agent fees are rarely mentioned, despite being excluded from net spend calculations altogether. For Aston Villa in 2025/26, agent fees were actually higher than the club’s reported net spend.Villa's reported net spend in the 2025/26 season...
The Hidden Financial Story Behind Aston Villa’s Greatest Modern Day Season
Aston Villa's Record Financial Progress of the Past Two YearsEuropa League winners. Fourth in the Premier League. The numbers behind one of the most financially significant seasons in Aston Villa's history.The trophy is in the cabinet. The ticker tape has been swept from the Beşiktaş Stadium and off the streets of Birmingham. And quietly, in the weeks since Istanbul, the Aston Villa accounts department...
What Exactly Happened to Recon’s Naming Rights Deal of Aston Villa’s Training Ground
The Return of Bodymoor Heath
A couple of days ago MOMS ran a story on the fact that the Recon Training Complex signs had vanished...
Revealed: Aston Villa’s Owners are NOT Considering Re-naming Villa Park
Well-placed Sources Sauces
'Revealed: Aston Villa's owners are considering re-naming Villa Park' read a Birmingham Mail headline last week to an article that stated 'a well-placed...
EFL Present Championship Clubs With FFP Punishment Guidelines
FFP Punishment Plan
According to The Times newspaper today, the EFL have rolled out their Financial Fair Play (FFP) punishment plan to Championship clubs in...
Insights and Impressions From Meeting Aston Villa’s New Owners
IncomingOn Wednesday, MOMS, along with other members of Villa's Fan Consultation Group, received an early morning invite to meet the representatives of the new...
The Media Silence of Steve Bruce’s Under Achievement at Villa
By Shelley Osborne
Breaking Bread
American novelist Fanny Fern once said that the way to a man’s heart is through his stomach.The act of sharing food...
Aston Villa’s Flawed and Wasteful Championship Strategy Analysed
'Villa’s board have attempted to buy a team rather than build a team'.
Difference
In the build up to the playoff final, former Hull City and...
Reeling from Wembley Heartbreak, Where do Villa go From Here?
By Kevin Hughes
Failure Story
Losing the EFL Championship play-off final is a new and miserable experience for Villa, yet it also feels gloomily familiar. Villa...
Villa Park Approved as Asset of Community Value
Villa Park Asset of Community Value
Aston Villa Supporters Trust (AVST) and My Old Man Said (MOMS) are happy to announce that Villa Park stadium...
Revealed: The Great Football Media Clickbait Swindle
Are you wise to the clickbait headline routine yet? Most aren't, when you consider the growing amount of football sites peddling no-mark content in...
Is the ‘Villa Engine’ Being Made From the Right Raw Materials?
Villa Engine
Aston CEO Keith Wyness used the international break last week to remind supporters of the new vision for the club, "The Villa Engine".While...
No Excuses When You Compare Steve Bruce’s Record to Warnock & Taylor
'So far in 2017, in 24 league games under Bruce, Villa have won 8, drawn 4 and lost 12'
Top of the List
After Aston Villa...
Premier League Young Striker Links Raise Question of Villa Academy
“If you don't bring kids through the academy, the best thing is to close the academy.” - Jose Mourinho, 2014.
Brummies, Not Scousers
It could be...