Hot Cakes
There’s been a positive buzz about the new Aston Villa shirt for the 2018/19 season, since it was released. Sales are up over 700% on this time last year and demand has outstripped the planned supply with many sizes already sold out and awaiting fresh deliveries.
The design by Luke Roper was simple in its realisation, as it was a rebirth of an often overlooked classic from the 1980’s.
This season’s shirt takes more than its lead from the Le Coq Sportif 1983-85 Villa shirt (see pic of retro version below). MOMS voted the Le Coq Sportif number its favourite ever Villa shirt when asked by the Football Shirt Collective last year.
While it’s a big favourite (of Luke’s too) due to its style, since it hasn’t been directly associated with success, it never shared the mainstream popularity of the 1981 or 1982 home shirts.
Number One
Luke Roper will no doubt be happy that GQ Magazine in the UK recently voted the current Villa home shirt he designed as the best design of all the new Championship club shirts.
GQ’s entry for Villa’s number one shirt was:
‘There might be problems off the pitch, but everything is going swimmingly on the fashion front. Luke Roper, Villa fan and founder of this season’s kit supplier Luke 1977, has designed the strip in collaboration with Fanatics for 2018-19, which has skyrocketed the club’s shirt sales up by 700% on last year. Hat tip.’
Template
Birmingham City’s home shirt came in third out of 24 in the GQ poll, despite it being an Adidas template shirt that can be bought for £15 without the club badge and sponsor. To be fair though, it’s a decent template with the Brentford brown and orange away kit version a good example of it.
Still, it’s always nice to have a unique kit.
UTV
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Top kit, away shirt is pretty tidy also. Would love the opportunity to buy a kit without the sponsor logo or featuring Acorns only. Few, if any, US sports teams feature logos and all the profit goes directly to the franchise. Villa debases itself through association with a Gibraltan tax-haven based gambling firm. Now that I’ve made this point publicly, I’m going to have to try and squeeze into a fat kids kit (no logos).